The Story Behind ER:M+M
Pioneer in the promotion of the Latin Alternative Music in the US, Elena Rodrigo, owner of ER:M+M is an industry veteran with 20 years of experience including hip hop and the Mestizo rock/New World genres.
For over two decades, Elena Rodrigo has been working with the most important and cutting edge new Latin alternative acts of Latin America, Spain and the United States. She started with the creation and production of the first Latin Alternative radio shows on the West Coast back in the 90’s (KPFA, KIQI & Radio Bilingue), the first weekly columns about this topic in newspapers such as La Opinión (Los Angeles), Tiempo Latino (San Francisco, CA) and Vida En El Valle (Central California). She also participated and promoted the first US concerts of Maldita Vecindad, Héroes del Silencio, Tijuana NO, etc. and co-founded the first Indi label completely dedicated to the Latin rock talent in the US: Aztlán Records.
For 8 years, Elena Rodrigo worked as Senior Label Manager at Universal Music Latino where she lead the Rock Department and was in charge of successful marketing campaigns for groups such as Molotov, Juanes, Café Tacvba, Control Machete, Bersuit Vergarabat, Orishas, Enanitos Verdes, Babasonicos, IKV and Mala Rodriguez, among many others, with whom she worked strategically to achieve their development and recognition in the United States. She was also the Senior Label Manager in Capitol Latin Records and lead the marketing and release campaigns for artists such as Zoe, Enrique Bunbury, Panda and Moderatto, among others.
In 2007 Elena Rodrigo created ER:M+M, an event promotions and artist development agency with public relations and College/non-commercial/online radio promotion and consulting services. Enrique Bunbury, Enanitos Verdes, Panteón Rococó, Campo, Novalima, Mala Rodriguez, Sergent García, Sarazino, Bebe, Eljuri, Motel, Black Tide, Disturbed, White Stripes, Pxndx and Bang Data are among the many artists that ER:M+M has helped developed with marketing, college radio and/or P.R. campaigns. Stadium sold-out concerts, such as the reunion of Spanish rock icon Héroes del Silencio and later the reunion of Argentinean rock legends Soda Stereo as well as the 40th Anniversary of Mexican rock/blues veteran and legendary El Tri, among other marketing and P.R. campaigns, have been directed by her own Agency ER:M+M.
ER:M+M also specializes in media campaigns to promote national tours, produce special events, pre-Grammy and Latin Grammy campaigns, showcases and artists participating in the SXSW in Austin and other special events like the Art Basel in Miami among other.